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First off, thank you Simon for the shoutout, really appreciate it! I really like this thought and it's quite hard to bunch it all into one great way of measuring but one interesting way of doing it could be to use custom scoring fields for measuring content type consumption.Let's say you have a whit...
Thanks for the shoutout, you guys are awesome! (And no Dory Viscogliosi, you pronounced it 100% correct - as I usually say at least)Comparing on a lead level and program level I think that is a great point to combine both, as having a program for specific advertising activities/channels is efficien...
Hi Amanda,Thank you. I don't think this would work if the shortened link creates a redirect to the actual page. I tested with a bit.ly link and if I were to add a utm parameter to the end of that link it redirects to the actual, longer link, without any utm parameters. The best way to know is to tes...
Hi Leanne,This solution would be specific for v2 templates coded for supporting modules. Meaning you have a fixed block that you can duplicate, move or remove in your defined email container. Marketo covers this in the docs: Email Template Syntax - Marketo Docs - Product Docs I also covered this in ...
Hi Leanne,Thank you, glad you liked it.In this case ${link-variable} is a local variable (unique inside a module) that is defined as well in the template. This you will of course only work if you are using modules in a v2 template. Something like:Otherwise you can add the utm-tag variable as a Globa...
Thanks for sharing Jeff and I like this idea!It would be an awesome addition to add default UTM parameters in Admin that can be change on asset level when needed. Really too bad it hasn't been implemented in almost two years from when you submitted it.
As always with these types of questions thank you Sanford!
If CMS pages were categorized by products or something similar in the meta tags. If a lead visited a web page with the categorization is there any way to track that in Marketo or would the solution have to be to implement a script that reads the page meta tags and pushes the extra data to Marketo vi...
Thank you Justin! I had posted that as a doc earlier as I was not able to post a blog
Dan, I would recommend using text area fields for logs due to the limitation you mentioned. But the latest downloaded field works fine as a string field. I guess it all depends on how much content you have to download