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Christina, thank you! I wonder if you have your own tips to add?
To be honest, I am still figuring it out. We have eVar-tagged links, a user clicks through and lands on a landing page, fills out a form - I hope to be able to capture them by the hidden fields. The links look as follows:www.mydomain.com/?aaa:bbb:ccc:dddaaa, bbb, etc. are the values for the eVar par...
Hello,Did anyone have experience of using eVars instead of UTM parameters? How do you set up your hidden fields? Can't find any docs or advice on that so far.Thanks!Helen
I believe those sessions are still TBD. I am sure we will see them soon.
I don't think it is possible yet. Unfortunately.
We have a quite similar approach. If it is hard to define personas, you can use target accounts + target job titles (or job level + department/role). Also, we measure engagement and activity level within the target accounts and titles - to ensure we are interacting with the right audience. Plus ever...
I would also suggest putting USA (if that is the most common case) in the top of the country drop down list. So people can quickly find what they need.
Also, you can have such report in the Revenue Explorer. The report type is Email Performance.Not sure about grouping (obviously, there are no smart lists), but you can get metrics on individual level for both Email Performance and Program Performance.
I would very appreciate that as well.