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This is awesome!! Thanks, Grégoire Michel!
This is awesome. We run programs on area of interest and every stream is built to guide them through to the next stage in the buyer journey. If they don't engage, we keep them in that stage for longer.
I love the 3 step process to defining the accounts!
This is great! We use Bizible, but our attribution is more laid out by lead stages (Inquiry, MQL, TQL, SQL, OTY). I think there is still trust issues because the way our sales process is, we don't exactly enforce that all contacts associated with the purchase process are actually associated with the...
YASS! Document everything and have it accessible to all! Great tips!
Love all these resources! Especially the Bizible attribution Q&A. We're actually having our next MUG meeting on this topic and will be featuring a Bizible employee. There's definitely a lot to dive into within this topic, so keep it up! #HoustonMUG Houston User Group
I would just export from SFDC and import through Marketo. They will sync and merge (if you have 1:1). Your SFDC create date and MKTO create date will be different, but it should solve the issue.
Hi Jamie Hunter! We measure the same ones you mentioned & also measure invite email performance with timing. We find 2 weeks and a few days before get the most sign ups. We also measure % registered from email vs social vs direct website sign ups. We get about 80% registered through email and for e...
This is great! Love this idea and this specific topic.