Kim_Allen

Level 10

Joined the community 30-01-2015

Level 10

Jacksonville, FL

Badges

Accepted Solutions

239

517

475

View leaderboards

Filter by user contributions

Email Insights - Sharing Quick Charts

by Kim_Allen 08-22-2016

Hi all!Just checking email insights out and I don't do too much email reporting so probably won't use it too much - but I did have a question... in the documentation it shows that you can share the quick charts. However, I do not see that option when I create a quick chart. I'm wondering if anyone h...

Discussions

825 0 0

Marketing: Analytics and Metrics Marketing: Email Marketing & Brand Marketing
Marketing Automation Fails

by Kim_Allen 08-16-2016

I remember a few years back there was a thread around "messups" that people had made in Marketo. This topic never gets old and I think we can all learn from each others' "fails" and beyond that it is comforting to know that Marketo experts screw up too!We've started a new, short series at LeadMD to ...

Discussions

1522 3 3

Marketing: Email Marketing & Brand Marketing Marketing: Lessons Learned (Practitioners and CMOs)
Re: When to choose visible/invisible preview text?

by Kim_Allen 07-18-2016

Hi Katharine,As a personal preference I like the invisible pre headers. Yes, it does take a little more time in Marketo (initially just the coding into the template) but then you edit it as a normal editable section.I think that it gives you even more area to promote your product (use a different li...

Discussions

4049 1 0
Re: Testing Lead Scoring Models

by Kim_Allen 07-11-2016

Hey Tim,This is a great question! Scoring is something that should be planned out and re-evaluated and even changed on a regular basis.To start I'd map out all of the behavioral and demographic attributes that make hot leads for your company. If you have personas or oppty won lead associated data, t...

Discussions

2138 3 0
Re: Slack and Marketo - post your use cases!

by Kim_Allen 07-11-2016

This is great! Are you able to specify channels or individuals or does it go to everyone in Slack?Thanks,Kim

Discussions

3574 1 1
Re: Migrating instances SSL to Non-SSL

by Kim_Allen 07-01-2016

Thanks for the response! They didn’t remove it – the new company just doesn’t have SSL and the one that was acquired did.Kim--Best regards,Kim Para,<> Marketing ConsultantLeadMD | Marketing Automation Expertso. 602.559.5084 | m. 480.799.6369 | e. kim@leadmd.comOnly 13% of Marketing Automation programs...

Discussions

1452 0 2
Migrating instances SSL to Non-SSL

by Kim_Allen 06-30-2016

Hi all,Has anyone migrated an instance of MKTO (from a company that was acquired) that was using SSL (https) over to a different MKTO instance not using SSL (http)? Are there any good workarounds for redirects?Thanks!Kim

Discussions

1542 0 5
Re: Edit view/previw view differs

by Kim_Allen 08-20-2015

Hi,Are you approving the draft after you make the edits? If not, you'll want to "preview draft" (it's available if you use the email actions drop down or right click).Kim

Discussions

1673 0 0
Re: Campaign is requested trigger - what does it do?

by Kim_Allen 08-17-2015

Hi Sharon,What it's doing is a different smart campaign has a flow step included that is sending leads to that smart campaign. The only way the other smart campaign can get the leads is by that campaign is requested trigger. Here's some additional info - Request Campaign - Marketo Docs - Product Do...

Discussions

1356 2 0
Re: List for Releasing Newsletters

by Kim_Allen 08-10-2015

Exactly. For smart lists you'll be referring to multiple times over, I'd keep them in the Lead Database neatly labeled so their easily found and easy to use. If it's a one-off effort you can either make the smart list in the program or just directly in the smart campaign. -Kim

Discussions

1346 1 1