Katie_Pedroza2

Email marketing delivers the highest ROI of all marketing channels, but achieving that return is dependent on so many factors. One factor is the most critical for Deliverability: Permission. Follow along as Marketo Engage experts, Carmi Jones and Dusty Garner as they deep dive into email opt-in st...

Of the many powerful tools in Marketo Engage, you don’t want to overlook Segmentation. Creating and maintaining Segmentations can empower you and your team to develop more personalized content through your emails and landings pages, enhance your reporting, and more. Follow along for a hands-on deep...

Understanding the buying process that your personas go through is critical for any marketer. With the goal to deliver prospects the right information at the right time, you're tasked with creating campaigns that offer personalized content for each persona across the entire buyer's journey.Follow a...

Connecting with your customers through relevant content has only become more important over the past year. With multiple ways to personalize your email content in Marketo, how do you know where to start? During the webinar, Marketo Engage expert Tori Forte will dive into her Marketo Engage instanc...

Are you nurturing your customers beyond the basic funnel management? In this on-demand webinar, Marketo Certified Solutions Architect and Adobe Consultant, @Tori_M_Forte , for a live webinar covering the key functionality of the Engagement Program type, best practices on when to use it, and a live...

**Video re-uploaded in June 2024 There are endless ways to build a scoring model in Marketo Engage, but how do you know where to start? Think of creating a scoring model like buying a car– there are many options, and it’s important to choose what’s right for you and your business needs. Check out t...

**Posting on behalf of Rajesh Talele​****Updated in August 2025**What is segmentation Marketo’s segmentation allows you to automatically group people into distinct profiles for reporting and dynamic content. There is a lot more to personalization than just "Hi {{Lead.First Name}}". With Marketo dyna...

This week, we prepared another excerpt from our brand new Marketo Champion-authored ebook, titled [Marketo Success] Guide. The [Marketo Success] Guide will give marketers detailed insights to navigate Marketo like our most successful customers and help you prove your Marketing team’s impact to your ...

***Posted on behalf of Rachel Noble​, Manager of Client Services at Digital Pi***Reporting on multi-touch attributionIf you have Revenue Explorer (aka Marketo Advanced Report Builder), you’ve seen (FT) and (MT) show up on a number of reports. Marketo gives a full breakdown of these two distinct type...