Email marketing delivers the highest ROI of all marketing channels, but achieving that return is dependent on so many factors. One factor is the most critical for Deliverability...
Of the many powerful tools in Marketo Engage, you don’t want to overlook Segmentation. Creating and maintaining Segmentations can empower you and your team to develop more person...
Understanding the buying process that your personas go through is critical for any marketer. With the goal to deliver prospects the right information at the right time, you're t...
Connecting with your customers through relevant content has only become more important over the past year. With multiple ways to personalize your email content in Marketo, how d...
Are you nurturing your customers beyond the basic funnel management? In this on-demand webinar, Marketo Certified Solutions Architect and Adobe Consultant, @Tori_M_Forte,for a l...
**Video re-uploaded in June 2024
There are endless ways to build a scoring model in Marketo Engage, but how do you know where to start? Think of creating a scoring model like bu...
**Posting on behalf of Rajesh Talele**
What is segmentation
Marketo’s segmentation allows you to automatically group people into distinct profiles for reporting and dynamic conten...
This week, we prepared another excerpt from our brand new Marketo Champion-authored ebook, titled [Marketo Success] Guide. The [Marketo Success] Guide will give marketers detailed ...
***Posted on behalf of Rachel Noble, Manager of Client Services at Digital Pi***Reporting on multi-touch attributionIf you have Revenue Explorer (aka Marketo Advanced Report Build...