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Check out an excerpt below written by Chelsea Kiko, Marketing Automation Team Lead at Hileman Group to learn how she utilizes Segmentation. What Is Segmentation?Segmentation categorizes your audience into different subgroups based on a defined criterion that you establish in a Smart List. Once you c...
**Posting on behalf of Chelsea Kiko Marketing Automation Team Lead at Hileman Group**Reporting in Various Marketo SpacesI have been building Marketo architecture and planning strategic marketing automation plans for about five years now and I still get the Marketo question about reporting. ‘Is that ...
Check out an excerpt from the ebook below written by Erik Heldebro, Chief Marketing Officer at Bambuser and Rachel Noble, Manager Client Services at Digital Pi to learn how they manage engagement program memberships. Managing Engagement ProgramsNurture programs aren’t just hard to conceive. They ca...