**Video re-uploaded in June 2024
There are endless ways to build a scoring model in Marketo Engage, but how do you know where to start? Think of creating a scoring model like buying a car– there are many options, and it’s important to choose what’s right for you and your business needs.
Check out this on-demand webinar with Marketo expert @Tori_M_Forte as walks us through her lead scoring set up for two key business use cases and answers your lead scoring questions. You'll learn:
- Basic principles of Lead Scoring in Marketo Engage
- Examples of value-adding Lead Scoring models
- How to set up Lead Scoring in Marketo Engage
Looking for some additional Lead Scoring resources?
Questions or feedback? Be sure to leave them in the comments below!
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