On-Demand Webinar: The A-Z of Getting Started with Lead Scoring

Marketo Employee
Marketo Employee


There are endless ways to build a scoring model in Marketo Engage, but how do you know where to start? Think of creating a scoring model like buying a car– there are many options, and it’s important to choose what’s right for you and your business needs.


Check out this on-demand webinar with Marketo expert @Tori_M_Forte as walks us through her lead scoring set up for two key business use cases and answers your lead scoring questions. You'll learn:

  • Basic principles of Lead Scoring in Marketo Engage
  • Examples of value-adding Lead Scoring models
  • How to set up Lead Scoring in Marketo Engage

Looking for some additional Lead Scoring resources?

Questions or feedback? Be sure to leave them in the comments below!