We've developed a method for testing champion/challenger on batch campaigns. We use it in engagement programs but I don't see a reason for why it wouldn't work for a standard batch...
There are a few articles in the community about the fact that you can't use Champion/Challenger testing on batch email campaigns. We came across this when using programs in our eng...
Maybe a small one for you, but thought this would save anyone wondering what the hell is going on when 2 opps appear as 1 in RCA.We had a situation where we were checking the value...
We're massive Marketo users, building out hundreds of global campaigns each year to support 100% year-on-year growth in the fastest growing company in our sector.This role covers e...
I;d like to create report that showed me for each of my engagement programs, how many leads are in each stream and of those how many have exhausted content. The data is there, I ca...
Well. 2 morals to this story:1. Don't waste time building "Request Campaigns" for one off activities unless you get it right before cloning.2. Use "Choice" to only request the camp...
Thought I'd share a very recent mishap in our Marketo instance to bring a smile to your faces.We've been re-building our engagement programs, with 22 pre-existing content programs ...
After many years of working without the revenue cycle explorer, we're finally beginning to see how this can help us. I'm struggling with making sure I have got my transitions right...
We're setting up an engagement program, using programs rather than just an email. The cadence is set to once per week. In the flow I'd like to send the email, wait 2 days and send ...
We're A/B testing a 3 week standard mini- drip nurture campaign and a 3 week mini-engagement program. In each case we're splitting off a region of our sample and running an A/B tes...