Grace_Brebner3

Grace_Brebner3

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Date Last Visited
‎05-16-2024 12:06 AM
Level 10
Joined the community 25-06-2017
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Director of Client Strategy - APAC
Auckland, New Zealand
  • Re: Seeking richer email performance metrics

    Hey Jamie, great question.Ultimately it comes down to this: what audience are you reporting to? I try to steer people away from focusing too much on engagement based metrics outside of the circle of users/stakeholders who really are involved in the system and know about the day-to-day projects we're...

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    3442 2 2
  • Re: Tokenized URL with default text

    Hey Kanako,The logic you're trying to create is effectively:If field is not empty, display: textIf field is empty, display: textI.e., it's the removal of the tag that you're trying to achieve, not the removal of the href value. Your current method isn't working because the logic is instead:If field is not empty, display: text...

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    1787 1 0
  • Re: The global unsubscribe with multiple brands

    That risk of others' behaviour is an issue those of us with multiple brands and users deal with a lot My biggest recommendation here (I harp on about it a lot in community and in real life) is training, process and documentation - it's critical if the actions of one brand have the potential to adver...

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  • Re: How long after an email was delivered do you report metrics?

    Yeah if 48 works for you and you're not in a rush There could be a number of reasons why you haven't got many statistically significant results; it could be that your sample sizes are too small (thinking not just about your sending audience but your success metric), it could be that the differences ...

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  • Re: CTR on iOs and "Other" is very low vs. others

    Hey John, There's a lot of Marketo templates available which are all slightly different so it'd be great if you could share the code from an example email for us to look at. With the rate at which email clients update, it's possible that the template you're using has some rendering issues that impac...

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  • Re: How long after an email was delivered do you report metrics?

    I am struggling to find resources to share that back this up (I'm sure I've seen it validated in a report on litmus somewhere...) but my experience, and I suspect this is consistent with most others, is that the vast majority of engagement happens within 24 hours of the email being sent. But like ev...

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    4030 1 2
  • Re: Partition/workspace question

    Yeah, if you try to import a list with leads in it that exist already in a different partition, then those leads will fail to import (if you're on the default dedupe rules for email address only). There's a fair bit of discussion on this in community - see one here that generated some interesting id...

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  • Re: CTR on iOs and "Other" is very low vs. others

    Hey John,It's going to be difficult for us to pinpoint this without seeing the code for some of these emails. The first question that jumps to my mind is have you tested your email template across different clients (usually done with a tool like Litmus or Email on Acid). While these tools can't trac...

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    2607 1 2
  • Re: Partition/workspace question

    Just to piggy back on Floyd's comment for emphasis - be aware that there may be conflicts across partitions with this approach. A lead can only exist in one partition at a time; if you have any crossover where you might have customers or leads with a relationship required across both partitions, thi...

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  • Re: email approval

    Hey Kaitlyn, You're right that this cannot be done out of the box. While there may be API solutions to mimic this process, it's worth noting that unapproved assets cannot be referenced in smart campaigns. That means that you can't schedule an email in Marketo that isn't approved*, so your flow of sc...

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Public Statistics
Date Registered ‎06-25-2017 03:49 PM
Date Last Visited ‎05-16-2024 12:06 AM
Total Messages Posted 560
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