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Hey Sophia,To be clear: the email you sent isn't part of the engagement program, but clicking on it should make you a member of it?You can set this up pretty easily with a single smart campaign with a trigger for clicks link in email (you may want to restrict this to a few specific links). You can t...
Hey Michelle,Marketo forms don't inherently submit the data to an email address - instead, data is submitted into Marketo, and can then be populated into an email alert which can be sent to your team (a "sales alert", which is most likely what you've got happening here).To find out whether this is t...
Great callouts - I think most marketing teams understand that video is powerful, but too few are harnessing that power effectively like this!
Now we just need a "pets of Marketo" episode introducing Meatball & Tater Tot Katie Pedroza
This is really great Chris Wilcox - definitely sharing with my team
Yes! Great point on the "person is created" trigger, not including this is such an easy way for leads to fall through the cracks...
Great tips definitely agree on tip #1!
Great to see more of the inner workings. Keen to hear more updates on what we can expect from Sky for the remainder of the calendar year - last quarter releases were pretty light.
Hey Kushai,Yes this is possible - Marketo syntax is what gives you editable areas in an email. To enable this functionality, you'll need add the syntax as appropriate throughout the email code. See Email Template Syntax - Marketo Docs - Product Documentation. Worth noting though that if you have to ...
There are some good points here but it's worth acknowledging that anything involving segmentation would mean that you'd be looking at factors that - for whatever reason - you've pre-determined to be important (given that the # of segmentations available in an instance is limited). Looking only at se...