Hey Spencer,It depends on exactly how this program is stuctured (e.g., is it a multipart form?), but using a filter in the smart campaign for "not has filled form", or "not member ...
Sample size should be large enough for you to be confident that the result is statistically significant. How big that is will be somewhat dependent on your typical open/click rates...
Hey Michelle,Take a look at Marketo's documentation around program membership - Understanding Program Membership - Marketo Docs - Product Documentation​. Membership within a progra...
Hey Vipula,When using random sample in the flow steps to test email variants against each other, you need to review an email performance report to understand which of your two emai...
Hi Diana,You might find this discussion of use here: Individual Lead Email Summary Report​. It's much the same question and already has some good solution suggestions. Hope it's he...
Valid points! I'll have to take those into consideration in my own use I've never needed to come at it from a machine parsing perspective, so never thought about that aspect of it...
Hey Meghan,Overall, naming conventions are pretty personal to both the business model and the preference of the controlling user, but there are a few things that I recommend taking...
Hey Vanessa,I've used both Hubspot and Pardot, and Marketo is definitely my preferred solution. In my previous role I moved the business off Pardot & onto Marketo due to the issues...
Hey Alex - when you say "from what I can tell", what are you looking at?A few things to check:Are these net-new emails that these 500 people have definitely never been sent before?...
To jump in, I would add caution on using "remove from program" as it will result in that individual no longer showing in program performance reports for that nurture - which is not...