Jessica_Cross1

More questions to try and answer your question.Was the field "behavior score" created in Salesforce?Following on Diederik Martens​ thought, does the sync user for Marketo to connect with SFDC have full read write access to all fields?

Did you get an answer to this? As I want to have two models as well. One for the new business success path and a second model for renewals and upsells.

I think you would need to upload the source file of the custom font as a text file in the design studio and then reference that file in your CSS. However, that is no guarantee that all the email services and browsers would render the custom font. So you will also need to have a nice fall back font s...

Didn't know that. Thought durable setting was permanent.

The form options are to set what follow up page you want the lead to be directed to upon completion of the form.As Mark said, the flow for sending the email will look something like this:I keep my assets for white papers, ebooks, guides, all in one program. That includes the landing page, follow up ...

Folders are a way to organize programs and keep your tree manageable for all your marketo users. Leads do not belong to folders, they belong to programs, smart lists, list, segments, etc. I have folders to organize active programs, email nurturing programs, data management, lead lifecycle, scoring,...

I evaluated them and decided to not try eMedia out as I felt the websites they used to advertise were sub par. I'm a bigger fan of Adroll, Linkedin Lead Accelerator, and even Demandbase if you are aiming to target a specific audience. The CPL is more expensive but worth it.

You can create a custom role that denies access to the lead database but allows them to create assets within the Marketing Activities. I created a similar role and entitled "Marketing User," see screenshot for details.

A couple questions to try and deduce what is going on here.Is the program in Marketo synced with an identical program in salesforce? Here is a screenshot of what it looks like when you create a copy campaign in salesforce. Do you have a lead lifecycle program in place that syncs all leads to salesfo...

The documentation Sanford linked to shows exactly how to make this happen. You build a custom form in marketo, find the ID of that form. That number is used when you POST the lead capture information to Marketo.