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Is this what you're looking for? https://community.marketo.com/MarketoArticle?id=kA050000000LAAcCAO
I'm rolling out a series of engagement programs that use emails, but am starting to question if I should have set them up as programs instead.If I wanted to switch the setup at this point, all I would need to do is add the people who have received emails so far to the new corresponding programs, and...
Which merge tag? The lead's email address? That would be {{lead.Email Address}}
As long as you've got the Marketo munchkin code on there, it should work.
I've been able to use the Litmus tracking code, but it's a little trickier than their instructions let on. Here's how you do it: When setting up your email program in Marketo, click “My Tokens” on the program dashboard Add an “Email Script” token Name the token and click “Click to edit” On the r...
If you're only emailing it to people in your database, you could completely omit these fields from your form. The link to the page hosting the form will be converted to be a unique URL for that lead and by clicking through it, they'll be cookied and recognized as that lead (if they're not already).T...
JVR: There's a "default" field that you set as well, so you can put in your value for when people arrive there organically.Dave: The parameter name is the variable in the URL string, not the actual value. For example, if your URL is: http://www.mysite.com/?lead_source=mktSocial -- the parameter is "...
It again comes down to what your purpose is for the email... if you're sending mass emails, the reporting is going to be a lot better via an email program. Likewise, if you want to set up a nurturing campaign, the engagement program will be the better fit from reporting, since that's its purpose.For...
Out of curiosity, why would you want to disallow them the ability to update their information? And likewise, if you don't want them to change it, why display it again if it's already filled out?
When you build the form in Marketo, you can add a field and set it to be hidden. Changing the field type to hidden will give you a new option called "Autofill" -- changing this will let you select a URL parameter to pull in for the value.