Matt_Stone2

I would say it depends mostly on your scoring model and your sales cycle. If you work off a scoring model of 100 = qualified, and say a lead gets roughly 10 points per form submission, then you'd make your decay model set accordingly.Likewise, if it's not uncommon for your sales cycle to take a long...

By category 1 and category 2, do you mean hard and soft bounces?One way to do this would be to create these as program statuses, then have flow actions within your program to set the appropriate status when triggered. This way you could look at the campaign overview and see the breakdown of how many...

That's pretty much the best/only way to do it. But like I said, I might supplement that with some text nearby that's also linked and says "Watch the video" or something.You could also play with adding an animated gif in the email as well.

It's hard to pinpoint why the exceptions are occuring without seeing the full lists. I'd recommend opening a support ticket and let Marketo take a look at it.I've had similar troubles in the past, and it has usually been a little nuanced error that I overlooked.Sorry I couldn't be of more help.

Just to confirm, your filter logic for the smart list is ALL, right?

If it's just a static image linking to a landing page or something with a video, I don't see why it would have a negative impact. Deliverability won't really be affected by the content behind links, because it doesn't know what's there. The being said, do NOT use link shorteners in an email, if you ...

Don't use the sync with SFDC campaign function in the program's setup.What I do is I have a smart list called "SFDC Active" -- only people who are in SFDC and not deleted are included in the list. Then when people register for the webinar, there's a flow step that adds leads to an SFDC campaign, but...

What are some example domains that sneak through?

Josh Hill's guide here goes over the basics: http://www.marketingrockstarguides.com/subscription-management-basics-for-marketo-25/

There's a few things you could do... the easiest is go into the landing page's template and add it there. You can also do it on an individual landing page level by dropping it into the custom head section (if the code needs to be there), or you might be able to drop the script into an HTML object vi...