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Courtney,I recommend creating several Email Performance Reports based on the emails. If you've organized your Programs by Type in folders, it'll be easy to select them.An alternative is to use the Smart List option to pull in Leads who match the Programs and Progressions you want. Keep in mind that ...
Inferred Country is automatically inserted into any new lead record. It is an IP lookup based on the assigned IPs to a country, ISP, etc.You do not have to do anything other than encourage people to visit your site or fill out a form.You can setup a workflow to take the Inferred Country and assign a...
Good question. I'd expect they'd become "unsubscribed" in the program and just not get email...but pausing? Unsure.Subscribing.
Yes if you run Text Only emails as a separate campaign.No if you send regular emails. The problem is that tracking Opens is done via a 1px graphic inserted by Marketo at run time. Since not everyone downloads the images, only some people are counted as Opens, so that data is largely directional.Text...
You need to do this from the Marketo side.Go to the Program > Member and select the member to make "not in program"If the lead is in a Wait Step within a Smart Campaign, then you need to do one of two things:1. Run a sister campaign that says if Member of Smart Campaign IN "X" then Remove from Flow2...
Bec,This isn't currently available. Check the Ideas section to see if that Idea has been posted already.In my Marketo Guide, I suggest a way to do this using the Email Link Performance report. Just select the email in question, run the report, and create your heat map using the click counts.
I usually pull that sort of thing via SFDC if all of the leads are in SFDC.Otherwise Kimi's method will work.
You may also want to monitor the number of emails you are sending and the targets for list exhaustion.Support should fix the issue you mentioned and if they don't, tell them to so you have accurate data.
Yes, I always negative score on hard bounces. Usually something like -5 or -10.Some firms like to set the score to 0 because a hard bounce can often be a sign of a moved employee, etc.I don' t do this unless sales confirms the person left (or if you check the bounce reason). The reason is the person...
Kaitlyn,Interesting setup. The primary cause of dupes is that you are feeding data into SFDC, not Marketo. Marketo only dedupes when you push leads into Marketo.If you can alter your system to do that first, then create pre-qual leads, you will solve that problem.Special System > Marketo > SFDCAlter...