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Usually a 100 pt scale 100 is the MQL. Sometimes the MQL is 60 or 70 and there's a decay process.I'm more concerned about buying signal behaviors than actual score though. It's too easy to get to 800+ through website visits alone. Are they a good fit? And did they hit the 2-3 key behaviors for your ...
What is the rest of your criteria for selecting the leads?I'm assuming you're using a smart list here...so try leads who became a Member of the Campaign that day.
Erin,Are you switching domains?If not, just make sure your munchkin code is embedded on the new site code. You may have to adjust any website visit triggers if URLs were changed.If you have a new DOMAIN, then you will need to change the CNAME for the marketo LPs and possibly talk with support. Exist...
I believe you have to Add to Engagement Program to make them Members and for them to receive content.If you created a smart list as a local asset, then they are showing as Members because they are members already. Check your filters.I have not heard of a smart list making someone a member without a ...
So I'm curious if I create a custom Engagement Nurture channel with my own Statuses and Success, how will that affect the engagement score?I'd assume it would not, but the system would no longer automatically set a lead to "Success"...right? I would have to do that manually somehow.
Denise,It's entirely up to you!As long as you have the Munchkin code on your website, I'd say keep your resource center there.BUTIf your resources are designed for a form fillout, then I'd put the pages on Marketo and any PDFs or other assets on your main site.Otherwise, it doesn't matter unless you...
The Marketo University is a great tool and I highly recommend watching any videos and presentations you can. Sign up for the Marketo Summit in April if you can. I always learn something.My guide is also available: http://www.marketingrockstarguides.comuse "turkey2013" for a discount.
Bobby,What you want is best done with a few smart campaigns. You could insert these inside the Engagement program or just put them in a regular Program.1. Send Campaign Email 12. Send Campaign Email 2 (Listens for Campaign is Requested)3 Send Campaign Email 3 (Listens for Campaign is Requested)4. Tr...
Yes.You may want to consider a "Remove from Campaign" which will keep them in the Program, but not in the campaign itself.Or move to an Engagement Program.
Jennifer,This may help a bit:http://www.marketingrockstarguides.com/marketo-engagement-program-and-nurturing-testing-959/You have to do the following: Create a Program Setup a Smart List inside that has your leads. have a campaign flow to Add to Engagement and Stream that triggers when your field...