Josh_Hill13

You could try to run a staggered system of 60,61,62 days with some combination of lists to manage that.You might also try restricting what you consider "inactivity". I always take the extreme view that no activity means every Not Was filter. Perhaps you aren't?You might also consider removing leads ...

You should be able to use the Trigger Token: {{trigger.Name}} which should do that for you. https://community.marketo.com/MarketoArticle?id=kA050000000KywJ It's possible those are only Interesting Moment tokens as it suggests, but if you run that in a Program, it might work. You could also setup an ...

You can use Interesting Moments if you've setup Sales Insight.Why would you not want to sync some lead activity to SFDC? I usually throttle this down to the most interesting things like Sent Email, Clicked, etc.

I always recommend Sales Alerts and cross program content live in Design Studio.Also, there may be instances where a Designer Role has access to Design Studio but not your Programs.

Sure, do you have a Lead Birthday Field?If so, then you can have a batch campaign that runs each night:If Birthday is next 2 days, Send Alert to Sales

These are often called Custom Columns.Maybe TJ can correct me here, but the custom column is only going to report on people who match Both the Report Smart List constraints AND the custom column smart list, so you will see Everyone who matches in the Report and a second column of people who matched ...

The best way to do this is to create an Interesting moment which can be customized in many ways.Right now, there is no way to customize the automatic SFDC Activity Feed.Another way to do this is to turn OFF the automatic activity feed and instead setup a campaign:Trigger: Sent Email IS ANY or Sales ...

I don't think so. This might be an Idea, so vote on it!

You can also change this field to a String and have it do Yes or No. Then do the reverse of what Thomas suggests if you need Yes=1 and No=0 in the original field.

What do you mean tab title? Do you mean the HTML TITLE tag? The best way is to hard code this as a token that you will standardize across email programs. So any program will require a My Token: Text: Name: my.Email Title Name = {{my.Email Title Name}}