Lauren_Beth

Hi Nate - If we are not near our limits, we suspend after a certain amount of non-opened emails. We have deleted non-responders when we were close or over our database limit and used a time frame of I believe 120 days of no activity.

Hi Mitchell - we send to all geographies in one campaign using geographic segmentation and wait steps. Starting with Australasia, adding a waitstep, send to Asia, waitstep, and so on till everything is sent. Now if we are sending in multiple languages, those are separate campaigns, but still use g...

Peter Kosmal​ might be of interest...

I will definitely take you up on that, Joe! Speak soon.

This was very insightful Joe - thanks for posting. We are definitely guilty of trying to do much and get stuck. We are in the midst of a complete revamp of our reporting process and I'm excited to apply this.

Hi Lucho - we use operational emails primarily for emails related to webinar registration, downloading content, requesting a demo, etc. Basically anything that requires some sort of follow-up, a pdf download or registration. Also on occasion for our product downtime, but we've gone away from that an...

We delete these leads (though if they marked themselves as unsubscribed in the past they stay) to keep under our max allowed database size.

Hi Leanne - we use these campaigns to clean our database usually once or twice a year to stay size compliant. We resend our most interesting and/or highest performing white papers - usually 2/3 in a series over the course of several weeks. Top performing piece of content goes first, followed by di...

Hi Jack - Take a look here: Add a Field to a Form - Marketo Docs - Product Docs and also here Field Management - Marketo Docs - Product Docs if you need to add a custom field. Thanks!

No problem, Robert! We've done this twice already and are actually working through a third iteration right now. Best of luck!