Abhishek_Chand2

Nice format, would like to hear about best practices in different areas, also would love to understand more about the apps that can be integrated with Marketo to enhance customer experience

Hi Murat,I recommend that instead of creating multiple smart campaigns and all other things to capture scores on the basis of campaigns, create the interesting moments. That way you will be able to find what is important for your sales team, and also you will be able to find which campaign is contri...

Hi Patrick,Even if you make the email address as null, it will still be taking space in your marketo database. if you want to make space then you have to delete them. Also, as sanford mentioned you need to flag these leads in your CRM so that sales team get the idea about updating the lead-AC

Hi Christy,There is a lot of guidance available in Community on how to create lead scoring model, but can you be little more specific about your requirement.-AC

Nice insights!

Thank you for the updates.

Great and extremely important tips, thank you!!

You must create a trigger with criteria so that particular contacts should get filter and in flow action you can set to send the mail. So every time when a new contact comes in CRM who fulfills the given criteria, email will be sent.

Engagement score shows how engaging or effective our content is in the program.It is is based on a proprietary algorithm that takes into account both engaged and disengaged behavior.-AC