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Thank you, it makes sense. so just to reconfirm, Unsubscribe metric numbers are consolidated numbers from all the "Unsubscribe" platforms/options, correct?
I'm not sure how to change it discussion to a question hence created a new question. Please help on that.
After data download from Marketo, I have noticed that "mkto-unsubscribe" link clicks are much more higher than the "Unsubscribe" metric numbers, I want to understand which is the correct unsubscribe number and what is the difference between these two.
After data download from Marketo, I have noticed that "mkto-unsubscribe" link clicks are much more higher than the "Unsubscribe" metric numbers, I want to understand which is the correct unsubscribe number and what is the difference between these two.