Have you attended the Adobe - Marketo webinar? They shared good insights and how will it be going forward. Please find the key take away points from the webinar here-AC
Engagement score shows how engaging or effective our content is in the program.It is is based on a proprietary algorithm that takes into account both engaged and disengaged behavio...
Hi Allison,Demandbase is certainly a cool tool as it has great user friendly features, my recommendation will be based on the size of database you have. If your CRM or Marketo data...
Marketo does not have such functionality to automate it, if you would like to do it either build your own or go for the tools mentioned in above comments.For manual work, you can c...
It completely depends upon the data available in Marketo instance and your CRM. If you would like to get deeper reports, then make sure you have defined lead life cycle model in yo...
Hi Sara,As Greg mentioned it is not a standard process, because for Marketo lead or contact is just an status, it does not have any distinction as we see in SFDC. So if you convert...