I'm looking at performing an integration between SAP Cloud for Sales and Marketo and was wondering if anyone had any experience or wisdom concerning integrating the two systems tog...
You have likely seen a wide variety of questions around integrating Google Analytics—the most commonly used website analytics tool — and Marketo, be it with reporting, tracking or ...
Hi Naor,If you can get an iPad for your sales team, the Marketo Events app does a pretty nice job of managing both people who registered/were invited and adding new people directly...
I'm really of two minds about the whole ordeal; for emails I actually prefer the classic editor but find that the new editor is much better about accepting JS/HTML5, so I wind up u...
Just a quick note here: I'm a little leery of giving advice that says everything in category 1 is spam and everything in category 4 is technical; I'm thinking of 1007-1011 and 4003...
Hi Malik,The example you give is a little odd; if you're trying to see where people go after hitting a key page, you'd be much better off setting up path reports or doing a reverse...
Hi Jodie,My educated guess (based on not seeing the token at all) is that it has less to do with the token and more to do with the actual code that's inside the token. On a technic...
Hi Rich,So, you actually hit the nail on the head: the big issue for Marketo in terms of lag for email sends is actually in list qualification. As such, I'm tempted to do a very ch...
Hi Christina!I definitely feel your pain when it comes to Person Accounts and Marketo. It's important to remember that just like with traditional B2B Salesforce setups, Marketo can...
Hi Lana,In terms of technical tracking? No, you can't see if someone downloads a whitepaper and clicks a link to say, www.google.com. What you can (and should) do, however, is set ...