For a generic suppression list you need to build asmart lists in the Lead Database using the appropriate filters for your system, I would start with these filters ____________ Unsubscribed This is used on the standard unsubscribe page. If a lead checks this box, or clicks the unsubscribe link in an email, they will no longer receive marketing emails. They will, however, receive operational emails. Marketing Suspended This field is set by the user for placing leads on a temporary unsubscribe. Leads can only attain this status if they are manually changed, or a change data value flow step is utilized. Blacklisted Use this for competitors. They will receive neither Operational nor Marketing emails. They get nothing! Email invalid A mail server has told Marketo that the lead's email can't be delivered (for example hard bounces) ______________ and be sure to include a filter in every email campaign that says: Member of Smart List NOT IN Suppression
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