When i started (a while ago), i remember I found the 'Marketo Lead Scoring Cheat Sheet' quite useful, basic but useful! Also try to avoid these 5 common behavioral lead scoring mistakes which I see some companies do Using Only 1st Party Engagement Data Not Investing in Clean Data Not Having Separate Scores for Behavioral and Demographic Values Ignoring Score Inflation Not Iterating on Your Lead Scoring Model ... View more

To move assets to a new workspace, clone the program in the workspace where the original program is based, put all the assets (the program) you want to move into a folder and drag the folder to the destination workspace. ... View more

Hi Peter Maketo has a personalization document to learn how to personalize emails by adding data tokens http://docs.marketo.com/display/public/DOCS/Personalize+an+Email ... View more

To get some clues you can do some of the below Look at the links in the email Look at the unsubscribe link Check who registered the sending domain by using a Whois checker Check who owns the email’s sending IPs ... View more

Hi Megan I would probably add the filter 'Not Filled Out Form' Thanks Juan ... View more

Hi Dustin Your post should posted in the below section, this section is for technical marketo discussions Job Opportunities ... View more

Hi Leslie I am afraid there is not such a thing as an editor that automatically render across all platforms yet Once you create a template (or even marketo templates), You still need to test it in all clients. In the email world, there are no established standards for rendering or displaying email. This means email services (such as Hotmail and Yahoo!) , email clients (like Outlook and Apple Mail) each have their own unique way of handling the HTML used to render an email. same thing applies to mobile devices & versions, ... View more

For a generic suppression list you need to build asmart lists in the Lead Database using the appropriate filters for your system, I would start with these filters ____________ Unsubscribed This is used on the standard unsubscribe page. If a lead checks this box, or clicks the unsubscribe link in an email, they will no longer receive marketing emails. They will, however, receive operational emails. Marketing Suspended This field is set by the user for placing leads on a temporary unsubscribe. Leads can only attain this status if they are manually changed, or a change data value flow step is utilized. Blacklisted Use this for competitors. They will receive neither Operational nor Marketing emails. They get nothing! Email invalid A mail server has told Marketo that the lead's email can't be delivered (for example hard bounces) ______________ and be sure to include a filter in every email campaign that says: Member of Smart List NOT IN Suppression ... View more

Hi Jamie Email Link Performance Report will show you the following Clicks = Total # of clicks on this link (Not unique clicks). % Clicks = Total # of clicks on this link / Total # clicks of all links in the Email (not unique). Leads = Total # of unique leads that clicked this link. % Leads = Total # of unique leads that clicked this link / Total # of unique clicks by leads of all links in the Email. ____________________________ Email Performance Report does reflects "unique" opens & clicks ____________________________ (note: if you hover over the column it will tell you what it is): ... View more

Marketo does not have a report that pull information for you in one view (similar to the Email Link Performance report) . Currently, the workaround is to create a smart list and use the "clicked link on webpage" filter, and use the "webpage" constraint. (the webpage is going to be the name of the landing page in marketo) ... View more

Hi Aslihan I believe you maybe looking for some kind of predictive text fields form, I mean for example When the lead is typing in their company name, a list companies appear in a picklist that the lead can select. This appends company data to the record in CRM/Marketo. This is not available in Marketo However there a number of companies within the launch-point partnerships that offer that service, all with access to different data sets depending on the field. Thanks Juan ... View more

Have a look at the Marketo  docs -  Create a Smart List https://docs.marketo.com/display/public/DOCS/Create+a+Smart+List ... View more

Hi Natali Have you see the post by Matt Roberts? it was very useful when i hada similar issue Spam filters registering clicks? https://nation.marketo.com/message/124584#comment-124584 ... View more

Another shortcut Alt + A = Analytics ... View more

Hi Said, Marketo does have functions in place that manage lead duplication, it is important you have a regular data maintenance schedule ensure. This includes: Regularly querying for leads with matching email addresses and updating to eliminate duplicates. Updates of lead information from the lead record with the most recent activity (except for Lead Source) ... View more

You can also have a smart List based on the Visited Web Page activity with a Referrer constraint will tell you how many people came from a given referrer. ... View more

Adding to what John has said I would also included the 'Unsubscribed Reason' column to your file ... View more

Nate suggestions is not perfect but it's also the best I can think of. As alert emails aren't tracked by Marketo.  Why not use the Send Email flow action rather than Send Alert, especially if the referrer is outside of your company? ... View more

I have the same problem, just started it today... ... View more