Yes, the sync filter! Make sure your SFDC admin takes into consideration new records and existing records that could newly qualify for the sync - so they can build a flow step that...
Hi Malcolm Price - I don't have any presentations of our own that I could share, but check out this Marketo guide: 4 Steps to Developing a Winning Lead Scoring ModelIt's at a high...
Great insights above. We worked with Marketo, but it was mainly an IT lift for us working with our SFDC admins. Something to think about if you haven't already is the read/write pe...
Ah, yes. We don't hide a ton of fields for this reason, but have relied on it to help solve some SFDC field creation issues - and generally like it as an option just in case!
Hi Michelle - Are you using utm parameters with your email campaign links? I think this could help simplify your campaigns to delineate web page visits based on the query string.It...
Hi Lakshmipriya Raut - I wouldn't recommend re-purposing fields unless you're asking for the same data each time around (for example "emergency contact" or "dietary preferences"). ...
We still use a tokenized template to make the email modifications faster, but have to schedule the campaign manually when we're ready to send the blog update email, and are still h...
We're managing blog sign-ups via an embedded Marketo form on our Wordpress blog, but still haven't found the right solution for sending automated post notifications. We first tried...