Hi all,
Our org is currently scoring leads for eclipsing a min number of web page visits within a 1 day time period. What I would ideally like to do is assign a program success when this happens so that this activity is factored into our multi-touch attribution model. Due to our strategy, we are reducing the amount of gated content across our website for a more frictionless experience, so this type of scoring is important for us.
However, the challenge arises when I begin to think about how to accurately assign a program success (for multiple web page visits) by channel.
For example, if someone visits our website via the paid search channel, their first url querystring will contain a utm-medium value of "ppc" but all of the subsequent page url's they visit in the same session won't have that value. Therefore, if I were to include a querystring constraint on the same trigger that's looking for 10 page visits within 1 day, it wouldn't work because 10 pages aren't going to have "ppc" in the querystring. This same example applies to people who visit our website from email campaigns and other channels.
Does anyone have a creative way to solve this issue? Or am I thinking about something incorrectly?
Really appreciate the help!
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