Diederik_Marte4

Diederik_Marte4
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Date Last Visited
‎11-09-2022 11:45 AM
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Diederik Martens, author of the book “Marketing Automation Untangled", is a frequently asked speaker on what it takes to successfully transform marketing, align with sales, and innovate with marketing technology. Diederik was awarded the international Killer Content Award for his lead nurture campaign strategy at Quintiq. And he was named Marketo Champion 6 times! Diederik works on marketing transformation projects for companies, mostly in B2B, such as DHL, Deloitte, Trend Micro, Lely, Essent, Staples, Innogy, BDO, Rockwool, PinkRoccade, Dassault Systèmes, Sungevity, Portbase, Wolf Oil, and many more.
Joined the community 05-02-2015
Rank Icon Level 6
CEO & Founder
Netherlands
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  • solved badge Create a LP that clears you Cookie!
    by Diederik_Marte4 name dot 03-22-2017 quickview

    Even though we inform our colleagues, somehow some still fill out a form on someone's behalf or click a link in a forwarded email. I'm thinking about creating a blank landing page that clears the current Marketo cookie on visit (obviously with noindex, nofollow, etc). And then have that secret landi...

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    6895 2 12
  • Re: Congratulations to our newest class of Champions!
    by Diederik_Marte4 name dot 01-17-2017

    Congrats new champs!

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    3614 3 0
  • solved badge Re: Boolean Count
    by Diederik_Marte4 name dot 01-11-2017

    Thank you too for clariying. I can imagine Marketo pushing for the API of course.CalcItNow does also have two webhooks. One as stand-alone webhook. The other specifically for Marketo. you can the webhook, but it actyally uses the API to store process the data. The webhook merely takes the leadid as ...

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    4200 0 0
  • solved badge Re: Boolean Count
    by Diederik_Marte4 name dot 01-10-2017

    Hi Sanford,You are right. I don't have data to back up the webhook maximum load. I'm merely quoting what Marketo is saying during their API office hour calls. I just suggested this might explain the performance that is being experienced (27K in 2 hours). I'm not trying to attack anyone here. I don't...

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    4200 0 2
  • solved badge Re: Boolean Count
    by Diederik_Marte4 name dot 01-10-2017

    Hi Josh,It is probably due to Marketo's webhooks. They are NOT designed for high volumes (anything over 1000). Marketo strongly discourages webhooks for this. They recommend a ReST API instead. Though that also has a limit of 300 leads max per call.The only native ReST API integrated formula suite i...

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    4200 1 4
  • Re: Lead Scoring - Combined Score
    by Diederik_Marte4 name dot 01-10-2017

    CalcItNow is completely revamped. It's now the only ReST API native integrated formula suite for Marketo (also works stand-alone). Check it out on Launchpoint: CALCITNOW - Field formula calculations – Marketo LaunchPoint

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    2508 2 0
  • Re: Increment Date Field - Change data value
    by Diederik_Marte4 name dot 01-10-2017

    Hi Arunkumar,You could use a webhook with some custom script. Please note webhooks are not meant for high volumes. There's only one native ReST integrated formula suite for Marketo. It's CALCITNOW - Field formula calculations – Marketo LaunchPoint .Best,

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    2695 0 0
  • Re: How can I record the high point in the Lead Score?
    by Diederik_Marte4 name dot 01-10-2017

    Hi Jessica,CALCITNOW - Field formula calculations – Marketo LaunchPoint has many functions in its easy formula wizard. One function is the MAX function, which takes the highest input. Just watch the 10-min demo for more information.Best,

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    2369 0 0
  • Re: Take information from one record and put it in another
    by Diederik_Marte4 name dot 01-10-2017

    Hi Sarah,You could check out CALCITNOW - Field formula calculations – Marketo LaunchPoint Perhaps this will help you,Best,

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    3292 0 0
  • Re: Comparing 2 scoring fields
    by Diederik_Marte4 name dot 01-10-2017

    IMPORTANT: webhooks are NOT designed for high usuage, according to Marketo suppor. Use ReST API if you can. The only native ReST API formula suite for Marketo is CALCITNOW - Field formula calculations – Marketo LaunchPoint

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    2917 0 1

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Public Statistics
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Location Netherlands
Personal web page https://chapmanbright.com
Date Registered ‎02-05-2015 09:18 PM
Date Last Visited ‎11-09-2022 11:45 AM
Total Messages Posted 150
Total Tags 1
Likes Received 82
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