Rachit_Puri2

We rely on the data provided by Smart Insights here: https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/ Additionally, we maintain an internal benchmark report of our email campaigns for different subscriptions, regions, and audiences.

Apart from Litmus, you can also use Email-on-Acid which is cheaper than Litmus. In one of our campaigns, we included add to calendar links for Google, iOS, and Outlook. Depending on which calendar link did the user click on, we were able to get some insights. In our case, 60% of our audience reads t...

At times, the emails look different is some versions of Outlook. To fix this, you will have to share the code, and a snapshot of what's broken. In most cases, with some changes in the code, the issues are fixed. If you have a developer, you can ask him to make the edits. Here's some more info that m...

You can do this with SC & tokens as well. On form submit, depending on the selections made by the user, you can update the values of the two fields that you have created to capture the time of the session the user wants to attend. This should be done before you send out the confirmation email. If yo...

And this - https://www.grazitti.com/resources/webinars/Webinar-Email-Preference-Centre-in-Marketo

How many deletion requests do you usually get? We had thought of automating the process but hardly anyone asked for deletion of their record. So, now we have a manual process where someone can reach out to us for requesting the deletion, and after an internal review, we delete the record.

Great article!

If you want to do this on Marketo pages, you can do this directly in your form settings. You have an option to hide the form for known visitors.

The setting to make sure that campaigns have repeat responses enabled has to be done in SFDC. Marketo campaigns are different from the SFDC campaigns.