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Implementing Google Recaptcha may not be a great idea. We implemented this on our website, and start running into issues. Since we target executives, captcha created a very bad user experience for our audience. We saw a sharp dip in our conversions for many of our campaigns. In fact, in China, the c...
This is a known issue. Marketo would report separate numbers in email performance, email link performance, and in email reports which are in RCE. It may be better to create a list of all the leads who clicked the links in your email, and use that number.
I got one such email which I really liked. This was not sent via Marketo.
In my past organization, we got PFL but it was managed by a central team. The sales reps or account owners would send their request to the central team, who would go ahead and set up the marketing campaign within PFL. If your volume of direct mails is low, it would be ok to have a central group mana...
Apart from the suggestions from Amy, you can also look at Original Referrer. Based on the value of the original referrer, you can identify the source for the lead. As an example, if original referrer contains facebook or twitter, it would be ok to mark the source = Social Media. Similarly, you can d...
Yes, raised a support ticket with them for this one. Not sure why this is still happening.
Can someone please share some snapshots of dashboards that have been created using Power BI? We are currently exploring data dashboarding tools like Tableau, Qlik etc.
+1 to Denise's response. Opened email is not a reliable metrics since many email protection apps and anti-virus applications scan the emails, causing them to be marked as open for the person. To be safe, create a smart list that has the following logic: 1. Not Opened Email X2. Opened Email X3. Click...
What kind of integration are you looking for? Do you want to create custom audiences in your FB Ad Manager or are you looking for something more advanced?
+1 for Full Circle Response Management. I have used it for several clients in the past, and it is adequate to manage most of the complicated sales flows. As you already know, intentionally creating duplicates can cause numerous problems in your marketing and sales system. If your sales team gets pus...