I want to confirm what happens with the Original Referrer value in the following scenario: - An ad on a paid channel drives a new visitor to our site  - The person chats with sales and the sales rep manually creates a lead in SFDC (we do not have Marketo/SFDC integration with chat at this time) - A Marketo email is sent to the new lead  - The lead clicks a link in the email which associates their munchkin cookie with their record, populating their Original Referrer value What is the Original Referrer value at the time of the email click (time of cookie association). Will the Original Referrer be the paid channel that sent them to our site (presuming that was their first visit) or will it be more recent activity? Is there a solution in Analytics that would show me all records that have a given paid channel in their referrer history? I haven't found such a report so far. ... View more

Marketo should integrate with this email design app: Email Designer | CoffeeCup Software  ... View more

Marketo really should integrate with this email design app: Email Designer | CoffeeCup Software  ... View more

Our leads will lose their channel attribution (such as a paid channel)  when leads interact with sales in our chat service. Sales will enter a new lead manually in Salesforce when this happens. We can't capture UTMs or any other data in the Marketo record from the visitor as a result. I have an idea for solving this: 1) Lead lands on a unique page on our site set up for a given channel. I would rather not use Marketo landing pages but I can if that would help solve the problem. 2) Lead is manually created by sales in Salesforce while they chat with the lead 3) A campaign sends the new lead an email with a free (gated) asset offer 4) A Marketo form on the landing page captures their name and email and adds their cookied activity since their visit (step 1). Conversions with this page in the activity history would be attributed to the given channel. Seems viable? Is there a better/simpler approach for this? Thanks for any thoughts! - Hank  ... View more

I'd prefer to set up a single Program that syncs with Salesforce for leads acquired via Facebook Lead Ads. Over time we will have a number of Facebook Lead Ad campaigns that use different form names. The Program sync with Salesforce will handle attribution for "Facebook Lead Ads" (for example) but I am trying to figure out the best strategy for the campaign level attribution which is only identified by the "form name" used in the Facebook Lead Ad. I would like to avoid setting up separate Programs for each campaign. Has anyone else been down this path and if so, what did you end up doing? ... View more

When I use filters for "logged" or "updated" within the last 60 days, my matches include the correct records but also include records with _open_ activities that were not logged or updated within the last 60 days. Has anyone else run into this? ... View more

Has anyone found a way to set up a single Marketo Webinar program that can intelligently handle a recurring event? So far I have had to clone my webinar program for each upcoming recurrence, change the GTW event the program is synced to, and manually update the Marketo form used on our site with the form associated with the event. I've hit dead ends whenever I ask GTW about this. ... View more

We'd like to keep cold lead lists out of Salesforce/Marketo until they have been qualified at which point they would be eligible for Salesforce/Marketo. I'm curious what solutions other Sales/Marketing Ops folks are using for this approach. Services such as LiveHive seem to offer the feature set we'd need. ... View more