Jenn_DiMaria2

It's possible I typed it wrong, but when I visited this page:http://www.caci.co.uk/sites/default/files/resources/SimonChungStephenDerbyshire_Designing_An_Integrated_Customer_Experie…I get a 404, which could be why it's reading as a webpage visit.

Are you previewing the email in your browser or sending an email test of the text version (do you have a screen shot of how you're viewing it)?

You might want to create a Smart List or an Interesting Moment that says, "Clicked Link in Email, Email Is Any, Link Contains .pdf". Marketo doesn't track PDF views, only clicks to PDFs, so creating a trigger with an IM or a Smart List could help give you a more comprehensive view of who's clicking ...

That should work! It just gets messy as you have to keep adding more and more title variations, which is why I suggest roles, but it's definitely not necessary.You wouldn't need to schedule the campaign to run daily because it's a trigger, so it'll only run when someone qualifies. You're right, thou...

Ideally, I'd do this based on role as opposed to title, since titles can change frequently but actually not mean very much That said, that's not always possible due to the way everyone sets up their individual CRMs. You could create the roles in Marketo and filter people into those roles with smart ...

This sounds like a job for either a subscription center, a triggered Smart Campaign that updates their subscription based on the landing page where they completed the form, or the need to add checkboxes to each form designating which communications they'd like to receive. I most likely would NOT go ...

Are you able to tell if the forms actually submitted? I'd check the two missing registrants' activity history to make sure they properly submitted the form (and there weren't any errors).There is some various history regarding Marketo Forms 2.0 and Internet Explorer, but I haven't heard of the forms...

You could trigger an Interesting Moment when certain links are clicked, which shows up in MSI.For example, "If the link clicked in this email contains INFORMATION.PDF, then create an IM that says Lead Viewed Corporate Information Brochure."If you're not using MSI, you could have them added to an SFD...

Haha, or don't change a thing and keep it interesting

How does deleting leads affect ROI/reporting capabilities? Just because you're not communicating with a lead via email doesn't mean that the lead isn't engaging with materials on your website or downloading your assets. I'm curious to know how people deal with that side of reporting if they delete l...