After struggling with these same issues for many years and then trying Knak for a few years.... we were still underwhelmed balancing ease of use, flexibility and consistency. While Knac (and other solutions mentioned) offered a templated approach, we didn't find the flexibility and it was hard to get consistency across the different templates they offered (especially if you wanted to make small changes to the template). Then Stephen built us a single 'flex' template that can accommodate (nearly) endless versions of creating templates for each use case we needed. You can turn on/off elements on the master and save your own templates with ease. No matter how the team wants to 'customize' the look/feel - every email is consistent to the master. The team is happy and are no longer spending hours trying to make an email work as desired. I wish I would have done this years ago. So I would agree with others... the email editor is only as good as the effort put into designing your templates. And the template needs to be built in a way that allows ease of use, without sacrificing flexibility and consistency. (This is not our final flex template but a mockup we worked from to design/brand our own) ... View more

Hi Christina, The documentation is ready. We've also maneuvered MKTO support to connect clients to our sandbox. This allows you to import our master template. We will continue to invest in making sure our templates are best-in-class and the data/connector provides what you need to be successful. I'll have Success to send you the documentation right away. David ... View more

Hi All, I'm happy to be a resource to anyone setting up integration or has questions with using BrightTALK + Marketo. I'll explain the value of our advance integration, but it may be helpful to understand the original (basic) integration we used and is still used by webinar platforms today. Many years ago, when Marketo started LaunchPoint - they created the event API and completed the integration with webinar platforms (GoTo, WebEx, On24, BrightTALK, etc.). This API was closed-off from integration partners to develop custom solutions. Marketo hard-coded the progression statuses; frequency of API calls and the data set that could be sent between the webinar platform and your Marketo instance. Roll forward many years, our clients (and the market) demands more data, more often, and with more flexibility on how they manage progression statuses. Unfortunately, because the event partner API and configuration is not within our control - we had to build an advance connector. The advance BrightTALK + Marketo connector sends a full data set; it calls the API every hour; and it allows you the flexibility to customize the progression statuses for your webinar programs. Whereas the first connector sent through 13 fields of data and hard coded a limited set of progression statuses, the new connector provides 82 fields of data and full customization. Notable fields in the advance connector include: Unique UTM tracking for registrations vs. live viewings The ability to pass-through a MKTO token to associate an unknown visitor to a known user after registration Tracking of attachment downloads or clicks by UTM Track live viewings vs. recorded viewings vs. total viewings for each viewer ....and other advance techniques that are simply not available with the basic connector. You can also customize progression statuses far beyond a registration or viewing. For example, many of our customers track progression statuses of registrations based on UTM or track opportunity creation, by webinar, by UTM. You are in control of how granular you want to track progression in a program. With our advance connector, you do setup a 'custom' LaunchPoint service. We have a master program template you can import into your instance, which is built with the latest best practices and is engineered to do program membership association (it's even easier than the original event connector). Or we can send you our best practice document that highlights how to easily do membership association by program. I'm a user of BrightTALK + Marketo for over 8 years and love the power these two technology platforms provide. I firmly believe BrightTALK has built the most advanced connector available between a webinar platform and Marketo. Please reach out here, or directly dpitta @ brighttalk.com, with any questions. Best, David Pitta CMO @BrightTALK ... View more