It's possible I typed it wrong, but when I visited this page:http://www.caci.co.uk/sites/default/files/resources/SimonChungStephenDerbyshire_Designing_An_Integrated_Customer_Experi...
You might want to create a Smart List or an Interesting Moment that says, "Clicked Link in Email, Email Is Any, Link Contains .pdf". Marketo doesn't track PDF views, only clicks to...
That should work! It just gets messy as you have to keep adding more and more title variations, which is why I suggest roles, but it's definitely not necessary.You wouldn't need to...
Ideally, I'd do this based on role as opposed to title, since titles can change frequently but actually not mean very much That said, that's not always possible due to the way ever...
This sounds like a job for either a subscription center, a triggered Smart Campaign that updates their subscription based on the landing page where they completed the form, or the ...
Are you able to tell if the forms actually submitted? I'd check the two missing registrants' activity history to make sure they properly submitted the form (and there weren't any e...
You could trigger an Interesting Moment when certain links are clicked, which shows up in MSI.For example, "If the link clicked in this email contains INFORMATION.PDF, then create ...
How does deleting leads affect ROI/reporting capabilities? Just because you're not communicating with a lead via email doesn't mean that the lead isn't engaging with materials on y...