Chris_Wilcox

Seek out peers and create networks beyond your industry and your role. Love this advice, new perspectives are priceless.

This is awesome @Ande_Kempf4 !

Great deep dive!

Oh Yes, Amy is absolutely right. I was more assuming you've got specific conversion points on your site or target actions you're tracking and want to push those over for Sales visibility. Totally agree this shouldn't be used for random web page visits (unless it is specifically to your pricing page ...

The easiest thing you could do that would be a way to pass the intelligence that a specific action (or actions) has taken place with a lead, at least that I can think of, would be to create a task for the contact. You could basically write a completed task assigned to the Marketo Integration Use tha...

One thing on this, I definitely would NOT use an email click as a trigger for an event registration. There is an astronomical amount of bot clicks happening on your emails each and every day, and you'd be registering those to your event. We use webpage views after the click (use GA UTMs to know whi...

I have not done this, but this is what I WOULD do if I had this scenario to account for. Default Program, two nested Event Programs, one for each date. Essentially, you build your two "normal" webinar programs, one for each date, and place them both in a Parent Default Program. Then I'd use smart c...

Well first, you should probably transition building your landing pages in Hubspot to Marketo, and then post the leads into Hubspot with a webhook or something instead of building in Hubspot, embedding Marketo, then STILL having to post the leads with a webhook, but that's your call obviously! You kn...

Shameless plug for @SanfordWhiteman 's pre-fill solution outlined on his blog. We use it, it's awesome.

Great question and you've definitely already got a good head start compared to many. Fortunately for me, we haven't YET seen the web page view data get too muddy from bots (at least not yet) based on a lot of testing and reviewing of the activity logs. I totally agree Marketo will NOT be able to pr...