Justin_Laberge1

Thanks so much for your help with this. I learned a lot about the Velocity tokens. I settled on this simple solution:#set( $url1 = "info.site.com/Unsubscribe-Center_xx.html" )UnsubscribeWith each company having a unique token and all emails would contain the token and be sent from that folder. This ...

Thanks again for the help, just one more question:and then if you include {{my.companyName}} in the of your emails you can have another Velocity token that builds the URLs, like UnsubscribeUnsubscribe How do I include this token in the head of my email? I currently have - but did not figure out ...

Thanks for these suggestions! Could you provide some more assistance with the Velocity tokens. Is there a resource I could use to find where all the marketo velocity variables are? I think that's a pretty neat solution.

Whoops, I replied a bit too quickly. This was exactly what I was looking for.Thank you for your help!

Hi Chris,It might be good to look at Marketo's own lead scoring practices - Lead Scoring Resources - Marketo as those provide a lot of guidance for new users.Scoring should be about summing relevant user activity over time. You'll need an understanding of how users interact with the website and cont...