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No problem Erica Dipyatic! Sharing is caring.
Hi EricaWe use Marketo Calendar HD for tracking goals - for example, new subscribers this year. Full disclosure again - we don't display this on a large screen since it's relevant for my team, but not for the larger marketing group.We also don't really use the calendar itself for planning purposes -...
Hi ChantelleAll of the above....but also A/B testing. Here's how you could do it...Keep both your regular unsubscribe and your preference centre. Have a smart campaign use the flow "Random Sample is 50%" to drop 50% of your leads into an "Alternative - Preference Center" list. Now create a segmentat...
No problem Megan Pulskamp! As far as I know, you will need to map over custom objects after you've done that initial sync. You then individually select the objects you'd like to map, and the fields you'd like to use as filters / triggers. However, that's just my experience - maybe you can do it all...
Hi SarahNo, I don't think so if I understand you correctly. If you aren't concerned with those who are not on the weekly cadence missing emails, then it can work. This could work in a "newsletter" situation where the information you are sending out is relevant only for a specific week, and redundant...
Depends on a bunch of things. Here are some things to think about:* What's going to be your unique identifier in the database? Is it Salesforce ID? Or email address? Bear in mind while Marketo can support using Salesforce ID as the unique identifier, when anyone submits a form or you upload a list, ...
Emily Dick's answer is the right one! But here's some further info on "Random Sample", just for clarification...If you use it in a flow step, then the population used for sampling is the total leads who entered that flow step. So if you are removing people as you go in previous steps, it won't work...
Another possible solution here would be to have each engagement cast a program instead of simply an email asset. So that means that each time the program looks to run, it could have smart list criteria of "email frequency is x", and then it would only send to the relevant leads. So your first progra...
Ha! I think half of life is knowing where to find good information, and that's what I did here!
No problem! I'm sure Roxann McGlumphy can let us know where the full article is....Roxann, could you direct us to that blog you wrote about ordering filters and how this helps processing time?