Level 10
Joined the community 07-10-2014
Level 10
Melbourne, Australia
Global Lead, Marketing Technology
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If you're designing outside of a Marketo template, then there is no Marketo-specific code that is needed. However, it would definitely be wise to plan out tokens to minimise any pa...
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Outside tool, yes. If the data was exported correctly into a BI tool you could model it how you want. Within Marketo, unfortunately not. Within a given report, if an email has an ...
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Correct, to the best of my knowledge you can't have an Event program as a child of another Event program. You could do this with a Default program though, I believe. Default progr...
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Hmmm, might be a good question for your customer success manager. I haven't heard of this done, but perhaps it is possible.
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Yep, we did this exclusively. There is only one drawback: you can't use Marketo templates in tandem since copying and pasting code into a Marketo email detaches it from the templa...
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Hi@byronchelsea, Hopefully I get these right! For 1, the answer would be rich text, date, calendar file, and text I would imagine. You can't use a number or score token to show a...
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Have you considered YouTube? Certainly all the paid promotional tools you could ever dream of if you host a YouTube Live. You can do fancy things like stream a Zoom webinar straigh...
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To add to this: if you have solid attribution in place, then you can tell which behaviours are actually impacting conversion, and adjust your scores accordingly. Eg. get all leads...
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If you'd like to make this scalable in Marketo and built on tokens, I'd recommend looking at Sanford Whiteman's free-to-use Agical product.https://nation.marketo.com/t5/product-dis...
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Looks like what you are trying to do is correct. This is likely a question for support. While it's not the answer you're looking for, it doesn't look like Marketo is supporting th...
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