Level 10
Joined the community 07-10-2014
Level 10
Melbourne, Australia
Global Lead, Marketing Technology
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Yes, the first approach is validation of the model, while the second is validation of the actions you are taking as a result of the model.I believe you could launch either test at ...
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Ok so we have just started to set this up and I see the ten person limitation. We can fit within this so it's not a big deal, but I can see how that would be annoying otherwise.I'm...
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If you're worried about form completion rates, instead of a large country dropdown that is visible you could have a checkbox which is something like "I live in the United States". ...
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I'd love to know this too Rick, I'll have a play around and see what I can come up with. We are also a global org with multiple geos and companies, so our use case is likely simila...
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Hi RobertI'm guessing they are email casts, not nested programs that contain the emails? If so then that makes it a little more problematic. With a nested program you can "make peo...
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Hi KatieSince this isn't a Marketo-specific question, you will likely find more success on the Email Geeks Slack community under the #code channel. The community is very responsive...
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Yep, all possible, we have exactly the situation you are describing with custom objects in Marketo.We use Salesforce ID as our unique identifier, and have people with duplicated em...
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Another option: you could use the "If Known Visitor:" option on the form to show custom HTML if the person is known. If they are not known, you could ask them to register and go do...
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You have the right sort of thinking - all of those things could be impacted by lead scoring, and by measuring them, you can hopefully see the impact. There are two possible roads y...
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I would start with.....what's important to the business? Try and get either that metric, or leading indicators of it. For example, if you run a SaaS company, then maybe your key nu...
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