Phillip_Wild

Another possibility is that under Qualification Rules, it's set to "only once". So if you are testing with the same person, it will only fire that first time.

Nope, don't think it can. But I don't think a segment would be able to do that either. A segment, or anything in Velocity, is based upon a relationship to a person and their associated fields / objects. The email itself is where the "operational" flag would be marked. So I wouldn't think you could d...

Definitely different UTM parameters. Typically you would also do it per creative type (each ad), so you can differentiate on which is more effective, but you certainly don't have to. Overall this would be based on your UTM parameter and measurement strategy overall rather than anything in Marketo ne...

I agree with Sanford, really it's up to how technical the marketers in your platform are. Velocity isn't something many people are comfortable with - it's not necessarily the friendliest way to learn to code, if you're not familiar. The benefits of velocity scripts I see mostly in things like the ab...

Seems logical. So if you go off LastModifiedDate, you will miss any changes not made by a user, which would likely be important. A shame about the encryption keys. How large is your database? Would it take a long time to sync everything back in?

Hi @Jeff_Morgan1 , Overall there are always going to be different situations that require different solutions. Marketo does a lot of things very well: tokens, engagement programs, the sync with SFDC - this is what I often point to. However, it is expensive, and at a certain size of company, it's en...

Hi @SamZ , Do you mean to move people between streams in the engagement program, or to put people into the correct engagement program? For the former, yep, smart campaigns that live within the engagement program. For the latter, outside.The smart campaign you select is the one you want to fire when ...

Very true @Jo_Pitts1 ! @Vladgeo if your company doesn't have an existing BI tool, I've really liked Looker in the past, but realistically there are many good ones out there. It's a big project to bring one in though, so this won't be a quick fix.

My take would be - if you are handing over to Sales at the point where Sales Insight is used (and there is no further marketing involvement until the deal is won/lost) then you don't need to score it. Sales will take it from there and qualify themselves. However, if Sales are talking to prospects at...

Hi @briang , So in the link you mentioned, it doesn't have a mention of continuous sync. But, it is now a feature, as is demonstrated in the more general "Send a List to an Ad Network" article: https://experienceleague.adobe.com/docs/marketo/using/product-docs/demand-generation/ad-network-integrati...