Hey Amanda, the integration really only takes a couple of minutes to set up in Marketo.. this guide is helpful, if you haven't seen it yet. If possible, I would advise that any web...
Hi Melissa, you will need a smart campaign that will unpause them once they're eligible for one of the other streams. This is most likely just an additional flow step, since you wi...
Hey Mark, Marketo still sending the reminders is going to boil down to how you have your campaign set up. If it's a series of wait steps and then reminder emails being sent, then y...
I like option #1 for several reasons: the biggest ones being ease of reporting, calendar views, as well as the option to more easily filter your smart list or make changes to the r...
Hi Caitlin, unfortunately I don't know if there are any better ways of archiving folders as you're asking. Any chance that they're in a parent folder that can be archived?
Hey Kim, this is sorta blasphemy, but I like the Silverpop Email Benchmarks report. I also am pretty biased in liking/using the eMarketer reports on email benchmarks. If you'd be i...
It is basically saying of everyone in your database, select the people who are or are not in the campaign. Sometimes when you get into double negatives it can get a little bit hair...
Hi Jessica, if I were setting this up, I would use the following filters...Member of Program: TrueProgram is: Webinar - TitleProgram Status is not: Webinar > RegisteredORMember of ...
Hi Amanda, I would recommend making each one its own event -- especially if you plan on doing any sync with GTW or similar provider where there is a connection to Marketo, this wil...