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Hi Menaka, it depends on the type of field that's behind the checkbox. If it's a boolean field, it can only have a true or false value, and it must have a value. We ran into an issue recently where a true/false field was used on a form, and if people chose not to check it (or unchecked it because th...
This is slightly different, but Cathal, you mentioned that "As for having a checkbox that sends a value when it’s not checked, that’s not the normal way that HTML checkboxes work. When you submit a HTML form, a checkbox doesn’t send a value if it’s not checked (see http://www.w3schools.com/jsref/pr...
Dan or Diederick, can you elaborate a little bit more on how you track the opens and clicks for these emails in email programs? The email itself is a local asset, and I'm not seeing it as an option in the dropdown for "was delivered email" or "opened email". Thanks!
After the testing period which you designate during the AB Test creation step (can be anywhere from 4 hours to several days), the winning subject line will be sent to the 80% who weren't a part of the test.
Stephen, for this specific instance you'd probably want either Form Fillout, or Flow Data Change Value, depending how the leadsource is populated (hidden form field, or change data value in the flow steps). I like Jonathan's suggestion, but it seems to be more of a temporary fix, where you need to r...
Phil, are you doing the testing using Marketo's AB testing options using Email Programs, or in a triggered smart campaign? The two options are described here, and it sounds like you want to be doing the second option of the triggered smart campaign.If it's a one time send, I'd probably recommend bre...
According to Marketo/Insightera's overview, typical B2B has thousands of prospects each month, 50-70% are new, and 98% are anonymous. Less than 1% are known and addressable. Obviously your situation could be slightly better or worse, depending on the size of your database.I don't know exactly where ...
Hi Rachel, this is sort of outside of the standard use of an engagement campaign, but do you think you could set up your reminders system in an engagement stream? Sounds like what you could do is create a new engagement program and the smart list would be anyone you want to target for the webinar. O...
Stephen, it sounds like what you're looking for is for Marketo to only populate if the field is blank, and not overwrite previous values. For most fields this can be controlled in the Admin section, under Field Management > Field Actions > Block Field Updates. Unfortunately Lead Source is an opportu...
Could you use the adapter so that you retain its benefits, but create the sync for this quarterly webinar in SFDC (not Marketo), and then only sync over data for people who exist within SFDC? I'd do this using a smart campaign where the smart list looks for something like SFDC Type is not empty, and...