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Have you verified that your programs have period costs? Or that your channel tags are set to include program in reports are set to include even if there are no period costs.Sometimes when programs don't appear in RCE reports that I thought they should, it's because they don't have period costs speci...
You might check to see that you don't have a duplicate lead where it's sending to the version of the lead you're not checking.
We're talking with PFL. So far they have been great and references have great things to say about them.
Thanks for the input. This is great and I hope more chime in.To clarify, to me a Marleto user is not just someone with a login who can create an email. They don't have to be certified experts, but they understand Marketo program structure, smart campaigns, how to build smart lists, etc.
One of the challenges I've experienced in running Marketo (or any marketing auotmation platform) at two companies is keeping up with all the demands coming at you.I am curious as to what the ratio of number of trained Marketo users who support marketing programs is relative to the size of your entir...
I've setup a custom field to add +1 each time Activity is Logged.One challenge is filtering activity history to only count activities that are outbound attempts vs. activities that were just logged by systems. It's tough to come up with logic using things like subject contains that is bullet proof.T...
We are implementing new lead handoff process where SLA has two components:once a marketing qualified lead is assigned to SDR, did rep take action and either accept or reject lead within specified period.did they make enough outreach attempts within a certain period of timeNumber one is easy to monit...
We are using RCA with a SFDC custom field "Lead Lifecycle Stage" that drives the Marketo Revenue Stage field. The values of the Lead Lifecycle Stage and the Revenue stage are staying in sync on the Marketo side, but there are discrepancies between the Lead Lifecycle Stage field value in Marketo vs. ...
It's never been like this for us. I'm running out of hair to pull out.