About Ari_Echt1

Ari_Echt1 · ‎12-19-2017

Sanford Whiteman, thread moved to product.

Ari_Echt1 · ‎12-19-2017

Hello, We recently started experiencing repeatedly long sync cycles between Marketo and SFDC (taking between 1 to 8 hours). We've been investigating and found that DiscoverOrg does a nightly update process to any SFDC record with a DiscoverOrg Id. That update process updates the mod stamp in SFDC every night. That mod stamp update causes Marketo to sync the record. So each day Marketo is syncing 150,000 records which is causing each sync cycle to take hours to complete. We are going through and hiding unnecessary fields from the Marketo>SFDC sync to try and speed things up, but the real issue is the frequency of updates to the mod stamp on every record. Has anyone experienced this kind of issue? Have any suggested solutions?

Ari_Echt1 · ‎07-13-2017

I went to the Marketo Docs (adding a program to an engagement program stream), and I think documentation is either wrong, or outdated. Here's what it says midway down the page under the green tip box: "What happens to people who don't meet the smart list criteria? If the engagement program calls a smart campaign within a program, people who do not meet the smart list criteria will not qualify for the smart campaign. They will move on to the next piece of content in the stream for the current cast." From what I just observed in our nested program, a person who does not meet the smart list conditions DOES NOT move on to the next piece of content in the current cast. This was quite a surprise. All along, I've been under the impression they would skip to next nested program in the current cast.

Ari_Echt1 · ‎01-26-2017

Being that ABM is an account-centric approach, it is becoming increasingly necessary to update some data fields on the Account object to track efforts, trigger processes, orchestrate activities, etc. I understand by default Marketo makes Account object read-only for Marketo — I understand why. But it would be so nice to be able to designate a few SFDC custom fields on the Account object to be read/write for Marketo sync user. Anyone know any magical tricks to achieve this?

Ari_Echt1 · ‎06-28-2016

Thanks, Sydney. I did end up writing a post on Jeff Coveney RevEngine Insider blog, here.

Ari_Echt1 · ‎05-19-2016

Hi there, We're spending a significant amount on direct mail and want to make sure we have correct postal address. Anyone have any tools to recommend for mailing address verification? I'm looking at StrikeIron. Anyone used that? Thanks, Ari

Ari_Echt1 · ‎03-25-2016

Hi Dan, We've had a significant drop in email open rates cut in half for exact same sender name and subject line. Been doing a lot of digging but haven't been able to pin it to anything definitive. Just curious if you discovered anything else in your investigation?

Ari_Echt1 · ‎03-17-2016

Thank you, Sanford.

Ari_Echt1 · ‎03-16-2016

Thank you guys for the reply and sorry for the delayed response. I didn't catch a notification. So now I get how we can get the t he {{lead.ID}} token on the page. Is it possible to do this on non-Marketo landing pages? Or only on pages served up by Marketo?

Ari_Echt1 · ‎03-09-2016

Hi Kenny, Thanks for sharing. I have a dumb follow-up question: where on the page would you put this token if you wanted it to appear in URL? Just paste that token value directly in "edit url setting"?

Ari_Echt1 · ‎01-27-2016

Is it possible that you don't have a period cost associated with your webinar program in Marketo? Without a period cost, I don't believe RCE will include the program.

Ari_Echt1 · ‎11-16-2015

Of course, we should always be keeping a close eye on email metrics. But things slip through the cracks. So It would be great if Marketo would push out a notification if a certain threshold were passed, either good or bad. Say an email had an abnormally high unsubscribe rate, or an abnormally high CTR, it would be nice to be proactively alerted so we can take appropriate next step.

Ari_Echt1 · ‎10-22-2015

Thank you. I'll look for it Friday.

Ari_Echt1 · ‎10-22-2015

Thank you, Kristen. This is awesome. I was wondering what was happening behind the scenes when using programs in streams, and you answered everything. And you made me realize that I have to create new programs if I want to re-send the same email at a later time. Thanks again for sharing.

Ari_Echt1 · ‎10-15-2015

Hi Justin, Thanks for the update. Do you do this in the main search field at the bottom of list of landing pages in Design Studio > Landing Pages? I don't seem to get that functionality there right now.

Ari_Echt1 · ‎10-07-2015

Hi Cheryl, What if the programs we use in the stream are operational programs, and do not have program success? What would engagement score mean?

Ari_Echt1 · ‎10-07-2015

Thanks, Kenny. I had not waited 24 hours. That must be the issue.

Ari_Echt1 · ‎10-07-2015

I didn't see any tags in RCE other than program channel type. Just wondering if it's possible to utilize custom tags in RCE, or if you can only use them in analytics program reports.

Ari_Echt1 · ‎10-01-2015

I found the resource: Here is the tag that is required to add a snippet to guided LP template: Snippet Required attributes: class : "mktoSnippet" id : ID string. Contains only letters, numbers, dash "-", and underscore "_". No spaces allowed. Must be unique. mktoName : String. This is the display name that will be shown in the landing page editor. Best practice is to use a descriptive name. Example: <div class= "mktoSnippet" id= "exampleSnippet" mktoName= "Example Snippet" ></div> Found on this page: Create a Guided Landing Page Template - Marketo Docs - Product Docs

Ari_Echt1 · ‎10-01-2015

Looking for any info that I can give to our web developer as to what code is needed to enable snippets on guided landing page templates. Thank you.

Ari_Echt1 · ‎08-31-2015

Hi Katie, I recently posted a write-up on how we're handling Contact Status that might be helpful for you. http://blog.invoca.com/one-useful-marketo-trick-for-better-account-based-marketing/ Regards, Ari

Ari_Echt1 · ‎08-05-2015

Say you are looking at a Marketo LP in a browser at the URL: go.marketo.com/some-great-content and you want to find that LP in your Marketo instance. It would be nice if you could enter the URL of a Marketo LP ("go.marketo.com/some-great-content" in this case) and Marketo would return the Marketo LP name and location so you could easily find it in your instance.

Ari_Echt1 · ‎06-22-2015

We are also looking at this. They give you the option to integrate between Cvent - Marketo, or Cvent - Salesforce. They say there are more integration points between Cvent and Salesforce. Curious if anyone has any input on which way is better?

Ari_Echt1 · ‎06-11-2015

I just did a test using redirect rule in Marketo admin and utm values did get pushed. I had heard or read somewhere that they don't travel — obviously not the case.

Ari_Echt1 · ‎06-11-2015

Since you can't change the template used by an existing landing page, it would be great to have a landing page action that would allow you to replace all instances of a selected landing page with a new landing page. For example, "landing page A" uses free form template, and you want to this landing page to now be responsive. So you create "landing page B" with the same content, but it uses Guided template. Now you want to be able to tell Marketo wherever "landing page A" is mentioned in smart lists, replace that with "landing page b". And have "landing page b" take over URL used by "landing page a". This would prevent any smart lists and resulting smart campaigns from breaking when migrating to a new responsive landing page.

Ari_Echt1 · ‎06-11-2015

Surprisingly, no.

Ari_Echt1 · ‎06-10-2015

Just like Forms and Smart Campaigns and Smart Lists have a "Used By" tab, we need a "Used By" view for Landing Pages. We need a way to identify all of the smart lists that are referencing a landing page. This would especially helpful for migration to new Guided LP templates, where we want to replace an existing page. For example, if we have Demo LP (Free Form) and want to replace all instances of it with Demo LP (Guided), there's no way to see all of the smart lists where Demo LP (Free Form) is being used. So we're going through and manually looking, which is certainly error-prone.

Ari_Echt1 · ‎06-10-2015

Thanks, Sanford. This might be a solution for the URL piece of the migration. The other hurdle is updating smart lists that have triggers and filters referencing the EXISTING page. So far, I haven't been able to find a "Used By" report or view for landing pages that shows you all of the locations where a landing page is referenced. If the logic isn't updated to include the new landing page, smart campaigns won't fire and everything breaks. Anyone come up with any process for this piece?

Ari_Echt1 · ‎06-09-2015

Hi there, We're in process of creating responsive versions of our landing pages using the new Guided template. Since we can't change the template of an EXISTING page, that means creating a NEW, separate page, which creates some challenges. If the EXISTING page you're creating a NEW version of has links all over the place pointing to it, and is referenced in many smart lists, what's the best approach for getting people to the NEW responsive page without breaking URL links and having to update every smart list? Setting up a redirect from EXISTING to NEW wouldn't be ideal for us as utm values don't get pushed over on the redirect, so we'd lose attribution data. Any suggestions for handling this process would be greatly appreciated. Thank you.

Ari_Echt1 · ‎05-27-2015

Anyone have any good suggested reading for Account Based Marketing?

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