I mean, this would be great as it would enable use of Marketo functionality to solve this challenge, instead of only using the matching algo in Marketo which is a waste in a way. A...
Hi Edward,I have a(nother) question about your architecture framework When you import a bunch of hot leads from an event and want them to fast track to MQL, I imagine you have a pr...
My company is definitely in need of persuing an ABM strategy. My quesiton is, is lead to account matching in Salesforce, needed for ABM in Marketo/Salesforce and how necessary?If y...
Hi JD, thanks for taking the time to respond. That doesn't quite give me enough to go on though.How did you make a custom field on the sfdc oppty? As far as I am aware the "Opportu...
Hey JD,Any chance you can share the logic you used to populate that custom field.I lost my whole day today learning that the "Role" field in my marketo instance is not populated an...
Anyone have any good resources that would help us implement a robust B2B Multi touch attribution and lead source tracking program(s)?I mean I understand a lot about it, but impleme...
We have the exact same issue and I currently do the same as you ended up doing, leaving the contacts under the account and flagging that account as "prospect re-engage" meaning we ...
I am writing to the community on this architentual issue, hoping some one has some ideas that could help.First off, worth noting that we bring all contacts/leads into Marketo to ru...
And I also would be interested to know where you are handling other lifecycle transitions. For example from SAL->UNQ, Recycled, MAL->SAL. In other words, detours in the lifecycle, ...