Mariah_Mattick

Hi Adam! There are a couple ways you can send emails out of Marketo - either via an Email Send program or a Smart Campaign (using a Smart List and a Flow). Below are some documentation links that walk through this. The Marketo University is also a great place to start. Hope that helps! - https://ex...

Yes, it's in our Google Tag Manager!

Hi Tom! We decided that it makes sense for us to track the live and virtual event separately, so each would have their own Marketo program and SFDC Campaign. We wanted to track each of these efforts individually and needed that granularity.

Here is a snippet of the report editor in case this is helpful.

Hi Sarin! It sounds like the SPF and DKIM configuration still need to be finalized if it's in the 'Pending' status - this is probably with an IT team member to finish validating. I haven't seen DMARC show in the Marketo Admin section before, but know that that's another piece to help deliverability ...

We definitely have! We do our best to have good communication with the team that runs our paid media efforts to make sure those get captured in Bizible (via the digital touchpoint) and that we know the Ad Campaign Name to use in our reporting - a lot of the times this works great, but there are of c...

Hello! I know this is a touch late but wanted to comment as we use the same tech stack at my company. We often use the Bizible data within SFDC, using the Bizible Attribution Touchpoint with Opportunity report type. Some docs that may be helpful on that: https://experienceleague.adobe.com/docs/bizi...

You may be able to use the Success Path Analyzer if you have a Revenue Model configured: https://experienceleague.adobe.com/docs/marketo/using/product-docs/reporting/revenue-cycle-analytics/revenue-cycle-models/using-the-success-path-analyzer.html.

Hi Ariel! Below are things that we do to be as proactive as we possibly can.- Thorough checklists and SOPs for campaign builds. We use a combination of Asana for task management, detailed program templates and how-to and QA documentation. Every program goes through QA by a different person that did ...

Are you able to post a screenshot of one of the smart campaign's smart list and flow step(s)?