Tokens can go off of fields that are already available that pull from the person's record. Local tokens which are for the specific program. We set them up by decided what they are ...
I started out working toward being a veterinarian, then I was interested in Genetics, and was a Lab Manager for years prior to moving into sales/marketing and now marketing.
For smart list subscriptions, it would be nice if we would be able to edit the link expiration time frame to more/less than 4 days. Each subscription could have a different amount ...
If I understand correctly from Marketo, Marketo actually remembers anyone that has unsubscribed and if they are added back to the database, they will get marked as unsubscribed.
When merging to SFDC, it would be nice to pull the lead up if there was an error in syncing so that the person trying to sync it could go there and make the update and then try syn...