Dan_Stevens_

That was probably my reply yesterday (in this thread: GDPR lessons learnt ) - where I noted what one of our vendors/suppliers responded with when we asked if they were GDPR-compliant:XXX processes personal data of the data subject in the legitimate interest of direct marketing (Recital 70 of the GDP...

Just be careful if you‘re basing the engagement solely off of “click” activity (and definitely not on “opens”) due to all of the false positives that exist. [Shared Blog]: I Want to Believe, But: Your Email Link Clicks Aren’t Real

Hi Michael - lots of great discussion has taken place around this: https://nation.marketo.com/search.jspa?q=Gdpr. And those of us that have authored/participated in these discussions are B2B marketers. But yes, there is still some cloudiness around what and how we’ll be able to effectively go to ma...

Evan, have a look here as well: [Shared Blog]: I Want to Believe, But: Your Email Link Clicks Aren’t Real

You need to be a little more specific. If you're referring to the event invitation, you can include a nested "email send program" within an events program so that you can use automated A/B testing. But I wouldn't recommend it. Just because I know how most marketers will often come back and want t...

Yeah, that seems the norm these days when asking our vendors/suppliers for their stance on how their company is compliant with GDPR. I expect our GDPR/Legal team to shut this down real quick if they don't change their interpretation of the law - and thus how they operate as a data processor/control...

And just today, one of the "well known" B2B vendors that we use, replied back with this when we asked for them to confirm if they were GDPR compliant - here's a sub-section of their reply:When reviewing GDPR compliance, it is important to note that there are six very distinct and separate ways in Ar...

Speaking of whether or not something would hold up in court (if it ever went that far), some of the members of our Marketing team attended an IDC conference in San Francisco last week - where there was a lot of talk around GDPR. One of the presenters was mentioning that although you may think that ...

Hi Stepan - unfortunately, recipient time zone is not supported for nested/child programs within EPs. See the following threads for more information:Re: Fall Release: Sending emails based on recipient timezone! Release Notes: Fall '17: Recipient Time Zone

Alex - if the user's email client has images disabled, the Marketo tracking pixel will not render - and therefore will not register an open. But the click activity will still be tracked. Once Marketo registers a click, it will also consider the email to be "opened" for reporting purposes. It just...