Level 10 - Champion Alumni
Joined the community 10-06-2013
Level 10 - Champion Alumni
Cleveland, Ohio
Sr. Director, Global Demand Center
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As Sandy mentions, you can use lead tokens within email script tokens and therefore use this nested token approach in an email.
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Sure, you can include any link in your nurture emails - and track those clicks. They can even be links to third-party sites.
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One option is to create an "Interesting Moment History" field - where you store a continuous feed of IMs each time a new one is triggered; and an "Interesting Moment Score" field. ...
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Not only that, but by default, Marketo should display today's date when bringing up the calendar picker. And then if the event spans multiple dates, the end date should always be a...
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By chance do you have the Advanced Analytics (Revenue Explorer) add-on? If so, I've found running an Email Analysis report to be the easiest and most flexible.
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This is fine if you’re sure the user will be submitting the form with the hidden UTM fields on the first page they visit. After that, those parameters are lost. The reason cookies ...
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Jesse - this is expected behavior. Marketo will only dedupe against existing leads during form submit and list import. New records created in CRM will always create a new record in...
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Your best bet is to use an outside agency that specializes in Marketo template design/coding: https://nation.marketo.com/message/187302-re-any-agencies-creating-email-templates
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Thanks for raising this issue, Chris. We too use a similar process to progress leads and send out alerts. We also have the same constraints in place. We’re very close so doing some...
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You might also be interested in Justin Norris' latest blog post on attribution: Marketing Attribution: What It Is and How It Works
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