Dan_Stevens_

It depends where you add the new content. If you add it to the top of the stream, everyone will receive it during the next cast. If you add it to the bottom, only those that haven't received all of the existing content will receive it (including all that have exhausted the current content). If yo...

Considering that Marketo does not allow you to designate a custom date for when a lead attended an event (and for Acquisition Program Date if this is the first time the lead is entering Marketo), it's important to get these entered into the program ASAP so that the "attended" date is as close to the...

Sandy, couldn't you also use a CDV flow step - with a trigger.client ip address token - for the "fills out form" smart campaign?:

So are you saying that you clicked the link in the email, were taken to a Munchkin-enabled landing page and then clicked a PDF link on that landing page? If so, we've experienced this ourselves in the past - where the "visits LP" and "clicked link" activity were missing from the activity log; or th...

"White-label" is a term used to indicate a third-party solution/service being used and branded by another company, making it look like their own. Revenue Cycle Explorer (RCE) is another example. The underlying platform is owned/supported by a third-party. Marketo brands it as a feature that's par...

Doing something based on just opens is risky. What about those people that did open, but didn’t have images enabled (which is the default in Outlook)? Or those people that didn’t open themselves, but was opened by a link scanner?

Check your email template. If editable image elements are coded with an tag, this is not editable. You'll need to use a

These are text area and score fields, respectively.

Agree with Benjamin here - create central lead scoring campaigns like I've shown above. Don't make it more complex than it needs to be.

As Sandy mentions, you can use lead tokens within email script tokens and therefore use this nested token approach in an email.