Sandy, we're using variables for all of our call-to-action buttons, for example:<meta mktoModuleScope="true" class="mktoString" id="Two-col-CTA-url" mktoName="CTA URL" default="#">...
But those should all be centralized/global programs that react to the specific/local activity where the emails physically reside, no? We have a slew of global programs/smart campai...
We do the same thing - keep many of our general operational and alert emails stored centrally in DS:And then these can be used across programs: lead lifecycle, all of our 'website ...
There’s been a long-standing issue with the way Marketo sees CRM users (in both MS Dynamics and SFDC) in that it will display all users – active, inactive, deleted – as available u...
I take it these are stand-alone smart campaigns and not part of a program? Simple solution, if so: create a program and you can include as many smart campaigns and emails as you wa...
Obviously this isn't documented anywhere in Marketo. Did you ever think about writing a book about all of the undocumented information that's stored in your head (and some of it sp...
Completely agree, Greg - and thanks for clarifying. I was just offering up another data point on how "unmarketable" our databases may become as a result of this "right"; and how yo...
I think we may be underestimating the impact GDPR will have on our marketing database:In a February 2018 survey of 1,050 UK internet users conducted by The7stars, nearly 60% of res...
Here's some more detail around anonymization/pseudonymization - which is the basis for Greg's idea (and a piece of core functionality that's needed in Marketo to help us marketers ...