For design and execution, Marketo. For reporting and analytics, Sitecore. Here are some of Sitecore's email dashboards:Overall dashboard for all emails:Campaign-based dashboards:
Also, for us, this only works - and must be tested as such - when the email alert is sent within a trigger campaign (batch does not render the <br> properly for some reason - have ...
That TrustRadius review is pretty dated. Sitecore has come a long way over the past couple of years to bolster up its marketing automation capabilities (it offers much more than ju...
If you plan on using this history within an email alert, once you deploy Sandy's technique, it's still necessary to replace the hidden line breaks with actual HTML <br>. Again, wi...
As far as I know, there is no native integration between the two platforms. Have a look at my reply in this thread: Re: CRM Creating Programs in Marketo
Hi Axel - we're dealing with these challenges today (primarily in the EU). Just circling back to see if you've identified a scalable/automated solution that integrates well into y...
It should also be pointed out that tracking OPENS is very unreliable - and you may be sending additional emails to those who did open. If a user has images disabled, the OPEN will ...